Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences.
Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees.
Bottom Line: We have the tools and experience to get your campaign in front of the right people with a holistic multi-platform advertising experience to engage your key audience, ensuring consistency without exhausting creative.
A website is essential for a business as it serves as a centralized platform to establish credibility, showcase products or services, and facilitate customer interactions, ultimately driving conversions and supporting overall brand growth. Our website developers use their expertise to create a unique and visually appealing website, ensuring it reflects your brand identity and stands out from the competition. Our sites are built on the latest platforms to ensure fast load times and mobile optimization. Whether you need a one page site or hundreds of pages with all of the bells and whistles, we can create it for you!
Google Ads, also known as Search Engine Marketing, drive business growth by reaching people actively searching for what you offer. We choose keywords, create engaging ads, and help convert clicks into customers. We determine relevant local search terms for your target audience. We forecast expected performance outcomes based on varying budget levels. We are able to target highly relevant and motivated audiences actively searching for your products or services, resulting in increased visibility.
Display advertising is a strategic marketing approach where graphical or multimedia ads are placed on third-party websites or platforms. This method is crucial for businesses because it allows precise audience targeting through keyword search targeting, addressable geofencing, and site retargeting. Ads can also be weather-triggered and appear on major platforms like Amazon and across the Google Network. These tactics ensure that ads are shown to relevant users based on their interests, location, and previous interactions, maximizing campaign effectiveness by reaching potential customers with tailored messages at the right time and place.
With access to one of the largest and most extensive databases available, you can tap into over 750 Audience Identifiers and a whopping 150 million email records. This means you have the potential to reach a vast and highly targeted audience for maximum impact. Use data to serve emails to those more likely to be interested in your product or service. Plus, there are no print costs or postage fees, making emails more cost-efficient than direct mail. Emails are also interactive! Adding multiple click-throughs to different pages or social media accounts, provides various ways for your ideal customer to engage with emails.
Local Video Ads are strategically placed on websites or mobile apps, appearing at the beginning, middle, or end of video content or games on mobile devices. Video advertising is a cost-effective method to effectively engage with target customers. Engage your local audience more deeply with compelling video ads that are 2.6 times more memorable than static advertisements. We provide detailed analytics, tracking website traffic generated from video ad clicks, and monitoring video completion rates, with the most effective ads typically lasting 15 seconds.
These are television-style ads designed for cord-cutters who prefer streaming platforms such as YouTube TV, Roku, Chromecast, Amazon Fire TV, or built-in Smart TV options over traditional cable or satellite subscriptions. These ads allow precise targeting based on demographics, location, and user behavior/interests. OTT/CTV ads are significantly more memorable than traditional TV ads, being remembered 2.6 times more often. They also offer enhanced measurability, allowing us to track video completion rates and foot traffic from individuals who viewed your OTT/CTV ad and subsequently visited your location(s). Tap into an audience of 95.1 million cable cutters and maximize your reach effectively!
The rise of audio streaming presents exciting new opportunities in advertising with Precision Audio. Utilize Programmatic Audio to target your ideal customers precisely based on demographics, location, and interests across various streaming platforms. Deliver tailored messages seamlessly within audio content, choosing from :15 or :30-second clips to effectively convey your brand's story, promotions, or key messages. Platforms include Spotify, iHeart Radio, Univision, Fox News, Bloomberg Radio, TuneIn, and Targetspot, ensuring your ads reach the right audience.
Advertising on YouTube allows businesses to reach a vast and diverse audience through targeted video ads that can drive brand awareness and engagement. By leveraging YouTube's advanced targeting options, businesses can tailor their ads to specific demographics, interests, and behaviors, ensuring their message reaches the right viewers. Additionally, YouTube offers detailed analytics, enabling businesses to track the performance of their ads and optimize their strategies for better ROI.
Social media posting provides evergreen organic content that keeps your business in front of its Followers with information that's timely and relevant to the business. Staying connected with your customers via social media helps build and strengthen those relationships. Active accounts create trust in your business’ credibility. The goal is to be consistent with your social posts. We develop quality content creation that is personalized with your goals in mind, like driving sales. A strong social presence will maintain your voice & branding.
Search Engine Optimization can help your website be at or near the top of search results on platforms like Google or Bing every time someone searches for your business name, products or services. Be the consistent solution each time your customer performs a search! Note: SEO campaigns can take up to 6 months to show results. It is best to judge the performance of an SEO campaign on a year-over-year basis to isolate seasonal fluctuations.
Directory Listings refer to online databases where businesses can list their information, such as name, address, phone number, and website, making it easier for customers to find them. They are important because they enhance a business's online visibility and local SEO, helping to attract more local customers and improve search engine rankings. Accurate and consistent directory listings also build credibility and trust with potential customers, contributing to a stronger online reputation.
A digital billboard is a dynamic, electronic display system that utilizes LED technology to showcase vibrant and changeable content. Unlike traditional static signs that need to be manually replaced, digital billboards allow for easy updates and real-time content adjustments, offering greater flexibility and impact. These digital displays can be strategically placed in high-traffic areas such as airports, malls, restaurants, gyms, and office buildings, maximizing visibility and engagement with a wide audience. Ads can be scheduled to run on specific days and times, organized in a playlist, ensuring precise targeting and optimal reach. Multiple indoor and outdoor billboards are available to effectively connect with your target audience.
Reputation Management helps you sync all your online directories into a single platform, providing valuable analytics insights and enabling effective management of your online presence. We offer a dashboard that is specifically designed for Reputation Management. The dashboard links all your online directories, including Yelp, Facebook, and Google Business Profile, in one place. The dashboard also enables the ability to easily respond to all the reviews you receive across different platforms from one convenient and centralized location. Reputation management integrates all your business listings, enabling centralized review responses from one location.
By combining data from sources like email lists, social media profiles, and purchase history, DNA ensures accuracy and effectiveness in connecting with your intended audience. There's no more guessing of who is seeing your ads! Your message is shown through tactics that include banner ads, emails, Facebook, video and audio ads. Plus, you get a matchback list to compare sales, applicants, etc.
Campaign tracking and analytics empower advertisers to gain deep insights into the performance of their advertising efforts, enabling more informed and strategic investment decisions. At Cumulus Media, we prioritize transparency by providing clear and comprehensive campaign results, ensuring our clients have the data they need to optimize their advertising spend effectively.
Social Media Advertising
Social media advertising is crucial for businesses as it enables precise targeting of specific demographics, maximizing the reach of campaigns to potential customers. It enhances brand visibility and engagement, fostering direct interaction with audiences to build loyalty and drive conversions. Moreover, its analytics provide valuable insights into consumer behavior, enabling businesses to refine their strategies for optimal ROI. We can provide social media advertising on Facebook, Instagram, Pinterest, LinkedIn, Reddit, Snapchat, TikTok and Twitch to name a few to help you get discovered and connect with your audience.