Does your business need foot traffic? Our stations have a unique asset called Sweet Deals – which offers you all the benefits of a radio and digital campaign but with no up-front spend.
Instead of using cash, Sweet Deals allows you to barter a fixed number of gift certificates.
By focusing on your marketing objectives, while also promoting the sale of those gift certificates to our audience at a discounted price, we can accomplish your goals while you simply agree to honor and redeem the offers that customers present.
Beyond a standard radio and digital campaign, a unique feature of the Sweet Deals program is the opportunity to speak directly to our audience through an on-air interview/sampling segment with one of our live shows.
This interview is not something that is available to most of our clients and will be exclusive to your business.
What You Will Provide:
1. Commitment to honor and redeem 120* deals ($50 value each) per Sweet Deal date.
2. High resolution logo.
3. Three (3) key bullet points about your business and your marketing objectives.
4. Tasting or product sampling for your on-air interview segment.
– Four interviews per deal
– Only available with live morning show
– No more than two (2) minute interview
*This is a savings of $1500 from regular priced Sweet Deals Program that requires 150 deals worth a $50 value each. Order must be placed to run during January 2025 for Special Offer.
What You Will Receive!
350 recorded announcements Sat-Thu 6a-12m. You will get :50 exclusive ad copy inclusion in these :60 commercials. (175 on air and 175 streaming)
70 live mentions the week of your sale (some may be used for on-air giveaways to promote the deal).
Web presence in three key areas:
Sweet Deals logos/links are on all our station websites.
Featured positioning on the Sweet Deals website when your deal goes live.
Detail page with marketing for your business, address, phone number, website link and more!
Email blast/Social Media linking to your deal on the day of sale.
Database of those who purchased your deal – name, address, email.
Heat Map showing where customer purchases were made!
On-Air interview on K100, 93.5, 94.5 and 105.5 the morning of your deal – bring food or product and talk with our hosts!
Interested in this package?
Contact us at salestoledo@cumulus.com or call (419)725-5700.
